In our opinion, in order to call a product ‘natural’, the product should be produced with only pure natural raw materials without adding any artificial preservatives, fragrances and dyes. We produce our INCIA products for you and your loved ones, only with unadulterated and pristine elements, without damaging their integrity while doing so, thanks to our patented innovations and methods. We embrace all living things with our nature-friendly approach. We do not test on animals. Instead, we perform cell culture tests in our laboratories.